HUSMANN — MACHON LIQUID CONSULTANT
We are a consultancy firm specialised in strategic brand
building and retail excellence, with a pin-sharp focus on
the market of premium beverages.
ABOUT US
THORSTEN HUSMANN
RENÉ MACHON
THIS IS HOW WE WORK –
OUR SERVICES
1. DEFINE
We only give answers once we’ve explored your optimization potential. The first step is to define the right questions, and the second to set the goals.
2. ANALYSE
We develop a situation analysis based on extensive market knowledge and solid consumer and customer in-sights.
3. STRATEGISE
Our years-long experience in the industry, various markets, channels and categories, combined with a global network of experts, enables us to develop the best and most innovative growth strategies for your brands.
4. EXECUTE
We can lead and coordinate the execution of your new plan. Our network of distributors, creative designers, promotion agencies and many, many more experts help us to achieve your goals.
5. WIN
The results for our clients: increased brand awareness, conquered new markets, market segments and target groups – all to become leaders of their markets.
WE SUPPORT OUR CLIENTS
IN THE FIELDS OF …
MARKET ENTRY
STRATEGIES
If you have a product and you are not sure how to enter the market – we provide a successful market entry strategy with a 100% fit to your needs!
BRAND
REJUVENATION
If you want to sharpen your brand profile and conquer new market segments and target groups – we deliver an action plan to tackle your target group and conquer new market segments!
DISTRIBUTION
MANAGEMENT
If you are looking for professional partners to distribute your product on the European market – we find and steer the right partner for your brand and leverage our reliable network for you!
THREE GOOD REASONS WHY
YOU SHOULD WORK WITH US
WE ARE EXPERTS
IN THE BEVERAGE
INDUSTRY
We are focused! We are not a full service agency claiming to deliver solutions for everything. We’re Liquid Consultants!
WE HAVE MORE
THAN 25 YEARS OF
EXPERIENCE
A lifetime of experience in the spirits and retail business in various markets, channels and categories.
WE HAVE A
STRONG NETWORK
You benefit from our global network of experts, who deliver excellence in execution in all areas.
OUR REFERENCES
CONSULTANCY PROJECTS
DE KUYPER –
ROYAL DISTILLERS
Restructuring the on-trade sales organisation and redefining success by setting up a blueprint for a new global on-trade sales approach.
DE KUYPER
LIQUEURS
Consultant for global brand strategy and responsible for advocacy programmes.
RUTTE
DISTILLATEURS
Brand positioning and strategy as well as global advocacy strategy, incl. execution.
TAPTAILS
Building the brand positioning and strategy.
HIMKOK
SPIRITS
Packaging and positioning workshops.
OUR BACKGROUND
REFERENCES
INTERNATIONAL BRAND MANAGEMENT,
TRADE MARKETING AND
SALES
Bacardi Rum Range, Bombay Sapphire Gin, Grey Goose Vodka, Martini Vermouth, Martini Sparkling Range, Cognac Otard, Dewar‘s Blended Scotch, William Lawson‘s Scotch, Aberfeldy
RETAIL
EXPERIENCE
Category Management,Trade Marketing & Trade Advocacy for Spirits, Wine and Sparkling, Tobacco & Confectionary
SEND US AN EMAIL OR GIVE US A CALL.
WE ARE LOOKING FORWARD TO MEETING YOU
HUSMANN — MACHON LIQUID CONSULTANT GBR
Stormsweg 5A | 22085 Hamburg | Germany
Thorsten Husmann | +49 (0) 172 5 996 212 | th@liquid-consultant.com
René Machon | +49 (0) 172 9 159 511 | rm@liquid-consultant.com
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