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THORSTEN HUSMANN LIQUID CONSULTANT

I lead a specialized consultancy firm dedicated to strategic brand building and retail excellence,
with a pin-sharp focus on the premium beverage market.

ABOUT ME

  • More than 19 years of experience in the spirits business
  • Distinct market knowledge of the international on-trade universe
  • Expert in strategy and brand building
  • Successful business development manager
  • Strong Global network in top on-trade
  • Ambitious networker and fired-up motivator
  • Speaker

THIS IS HOW IT WORKS –
THE SERVICE

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DEFINE

Responses are provided only after an examination of optimization potential has been conducted. The initial phase involves clarifying appropriate inquiries, followed by establishing objectives.
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ANALYSIS

A situation analysis is developed based on extensive market knowledge and solid insights into consumers and customers
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STRATEGISE

Years of industry experience across multiple markets, channels, and categories, combined with a global network of experts, empower us to devise optimal and innovative growth strategies for your brands.

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EXECUTE

Execution of your new plan can be led and coordinated by us. Our extensive network includes distributors, creative designers, promotion agencies, and numerous other experts who assist us in achieving your goals.

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WIN

Results for our clients include increased brand awareness, expansion into new markets, market segments, and target groups, ultimately leading them to become market leaders.

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DEFINE

Responses are provided only after an examination of optimization potential has been conducted. The initial phase involves clarifying appropriate inquiries, followed by establishing objectives.
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ANALYSIS

A situation analysis is developed based on extensive market knowledge and solid insights into consumers and customers
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STRATEGISE

Years of industry experience across multiple markets, channels, and categories, combined with a global network of experts, empower us to devise optimal and innovative growth strategies for your brands.

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EXECUTE

Execution of your new plan can be led and coordinated by us. Our extensive network includes distributors, creative designers, promotion agencies, and numerous other experts who assist us in achieving your goals.

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WIN

Results for our clients include increased brand awareness, expansion into new markets, market segments, and target groups, ultimately leading them to become market leaders.

OUR TEAM SUPPORT OUR CLIENTS
IN THE FIELDS OF …

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MARKET ENTRY
STRATEGIES

If you have a product and you are not sure how to enter the market – we provide a successful market entry strategy with a 100% fit to your needs!

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BRAND
REJUVENATION

If you want to sharpen your brand profile and conquer new market segments and target groups – we deliver an action plan to tackle your target group and conquer new market segments!

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DISTRIBUTION
MANAGEMENT

If you are looking for professional partners to distribute your product on the European market – we find and steer the right partner for your brand and leverage our reliable network for you!

THREE GOOD REASONS WHY
YOU SHOULD WORK WITH A LIQUID CONSULTANT

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EXPERT IN THE
BEVERAGE INDUSTRY

Focus! It is not a full-service agency claiming to deliver solution for everything.

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MORE THAN 19 YEARS
OF EXPERIENCE

A lifetime of experience in the spirits and retail business in various markets, channels and categories.

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A STRONG
NETWORK

You benefit from a global network of experts, who deliver excellence in execution in all areas.

REFERENCES
CONSULTANCY PROJECTS

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DE KUYPER – ROYAL DISTILLERS

Restructuring the on-trade sales organisation and redefining success by setting up a blueprint for a new global on-trade sales approach.

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DE KUYPER - LIQUEURS

Consultant for global brand strategy and responsible for advocacy programmes.

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RUTTE DISTILLATEURS

Brand positioning and strategy as well as global advocacy strategy, incl. execution.

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TAPTAILS

Building the brand positioning and strategy.

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HIMKOK SPIRITS

Packaging and positioning workshops.

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CITRIC BLEND

Writing a international Route-to-market Strategy!

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WOSTOK

Acting as a sparring partner to the CEO across various domains including marketing, sales, and distribution.

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DE KUYPER – ROYAL DISTILLERS

Restructuring the on-trade sales organisation and redefining success by setting up a blueprint for a new global on-trade sales approach.

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DE KUYPER - LIQUEURS

Consultant for global brand strategy and responsible for advocacy programmes.

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RUTTE DISTILLATEURS

Brand positioning and strategy as well as global advocacy strategy, incl. execution.

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TAPTAILS

Building the brand positioning and strategy.

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HIMKOK SPIRITS

Packaging and positioning workshops.

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CITRIC BLEND

Writing a international Route-to-market Strategy!

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WOSTOK

Acting as a sparring partner to the CEO across various domains including marketing, sales, and distribution.

BACKGROUND
REFERENCES

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INTERNATIONAL BRAND MANAGEMENT,
TRADE MARKETING AND SALES

Bacardi Rum Range, Bombay Sapphire Gin, Grey Goose Vodka, Martini Vermouth, Martini Sparkling Range, Cognac Otard, Dewar‘s Blended Scotch, William Lawson‘s Scotch, Aberfeldy.

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BRAND AND
COMPANY FOUNDATION

In early 2017 the brand SODA LIBRE was launched. Responsibilities included setting and executing organizational strategy, establishing vision, values, and corporate culture, making capital allocation decisions, and building a senior leadership team. The company transitioned from idea development to having over 1,500 retail distribution points across Germany, both on- and off-trade and availability in 7 countries.

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SPEAKER
 

Tales of the Cocktails (TOTC),
Barconvent Berlin (BCB),
Rolling Pin,
German Barkeeper Union (DBU),
Jägermeister Hubertusrat
and other.