HUSMANN — MACHON LIQUID CONSULTANT

We are a consultancy firm specialised in strategic brand
building and retail excellence, with a pin-sharp focus on
the market of premium beverages.

ABOUT US


THORSTEN HUSMANN

  • More than 10 years of experience in the spirits business
  • Distinct market knowledge of the international on-trade universe
  • Expert in strategy and brand building
  • Successful business development manager
  • Strong Global network in top on-trade
  • Ambitious networker and fired-up motivator

RENÉ MACHON

  • More than 15 years of experience in the spirits and retail business
  • Enormous global sales and distributor network
  • Dedicated marketing and sales (on-off trade and Global Travel Retail) professional
  • Extensive expertise in trade marketing, category management and global key account management
  • Proactive improvement enthusiast with a positive mind-set

THIS IS HOW WE WORK –
OUR SERVICES

1. DEFINE

We only give answers once we’ve explored your optimization potential. The first step is to define the right questions, and the second to set the goals.

2. ANALYSE

We develop a situation analysis based on extensive market knowledge and solid consumer and customer in-sights.

3. STRATEGISE

Our years-long experience in the industry, various markets, channels and categories, combined with a global network of experts, enables us to develop the best and most innovative growth strategies for your brands.

4. EXECUTE

We can lead and coordinate the execution of your new plan. Our network of distributors, creative designers, promotion agencies and many, many more experts help us to achieve your goals.

5. WIN

The results for our clients: increased brand awareness, conquered new markets, market segments and target groups – all to become leaders of their markets.

WE SUPPORT OUR CLIENTS
IN THE FIELDS OF …

MARKET ENTRY
STRATEGIES

If you have a product and you are not sure how to enter the market – we provide a successful market entry strategy with a 100% fit to your needs!

BRAND
REJUVENATION

If you want to sharpen your brand profile and conquer new market segments and target groups – we deliver an action plan to tackle your target group and conquer new market segments!

DISTRIBUTION
MANAGEMENT

If you are looking for professional partners to distribute your product on the European market – we find and steer the right partner for your brand and leverage our reliable network for you!

THREE GOOD REASONS WHY
YOU SHOULD WORK WITH US

WE ARE EXPERTS
IN THE BEVERAGE
INDUSTRY

We are focused! We are not a full service agency claiming to deliver solutions for everything. We’re Liquid Consultants!

WE HAVE MORE
THAN 25 YEARS OF
EXPERIENCE

A lifetime of experience in the spirits and retail business in various markets, channels and categories.

WE HAVE A
STRONG NETWORK

You benefit from our global network of experts, who deliver excellence in execution in all areas.

OUR REFERENCES
CONSULTANCY PROJECTS

DE KUYPER –
ROYAL DISTILLERS

Restructuring the on-trade sales organisation and redefining success by setting up a blueprint for a new global on-trade sales approach.

DE KUYPER
LIQUEURS

Consultant for global brand strategy and responsible for advocacy programmes.

RUTTE
DISTILLATEURS

Brand positioning and strategy as well as global advocacy strategy, incl. execution.

TAPTAILS


Building the brand positioning and strategy.

HIMKOK
SPIRITS

Packaging and positioning workshops.

OUR BACKGROUND
REFERENCES

INTERNATIONAL BRAND MANAGEMENT,
TRADE MARKETING AND
SALES

Bacardi Rum Range, Bombay Sapphire Gin, Grey Goose Vodka, Martini Vermouth, Martini Sparkling Range, Cognac Otard, Dewar‘s Blended Scotch, William Lawson‘s Scotch, Aberfeldy

RETAIL
EXPERIENCE


Category Management,Trade Marketing & Trade Advocacy for Spirits, Wine and Sparkling, Tobacco & Confectionary

SEND US AN EMAIL OR GIVE US A CALL.
WE ARE LOOKING FORWARD TO MEETING YOU

HUSMANN — MACHON LIQUID CONSULTANT GBR

Stormsweg 5A | 22085 Hamburg | Germany
Thorsten Husmann | +49 (0) 172 5 996 212 | th@liquid-consultant.com
René Machon | +49 (0) 172 9 159 511 | rm@liquid-consultant.com
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